Saturday, January 15, 2011

Brand Meeting

Yesterday, some of the pastoral plus some of the office staffs, went for a 10am-3pm brand workshop conducted by Joescher Chee from the company CC+J. He also serves at Eaglepoint Damansara. He runs a company with the tagline - MAKE BRANDS FAMOUS!

Joescher has sat in multiple trainings himself and has graciously shared his knowledge and experience with us. His company has also committed to served Community At Heart for the past couple of years. They are the ones that come out with the website development and maintenance and also produce the branding and event media for Community At Heart.

Honestly, I think one day is not enough to brand Eaglepoint. We only managed to work through a few of the agendas. The workshop came about because Eaglepoint is growing (yeah!) and we needed to standardise some of the taglines and names and such to bring about the most accurate representation of who Eaglepoint wants to be.

Our Brand Positioning is now:
Eaglepoint is a church where everyone discovers life together.
A life with God.
A life with others.
A life with purpose!


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